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KFC’s 2-Piece Drum & Thigh Combo Meal includes two pieces of KFC’s world-famous fried chicken in either Original Recipe® or Extra Crispy™, a side of creamy mashed potatoes and gravy, a warm, flaky southern-style biscuit and a medium drink for only $6. That’s a lot of bang for your buck!
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Did Dunkin’ get its loyalty shakeup wrong? The revamped program’s emphasis on food items could be a play for higher check sizes, but making members pay a premium for coffee rewards could burn the chain.
S., added in the statement. "We created a value menu that actually has value. The new Taste of KFC Deals menu proves you don't have to sacrifice quality or taste to save on food spending."
The depth of the discounts in question and the longevity of the promotion signal the importance of value to Yum’s U.S. strategy for KFC.
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On Tuesday, the popular fast food chain announced its brand-new "Taste of KFC Deals" value menu with meals starting at $4.99. And, as the company explained in a statement, it’s all in an effort to fight the cost of inflation.
In 1995, Novak introduced two successful new products— Crispy Strips (breaded strips of chicken) and the chicken pot pie— the chain's first major new product launches in almost two years.[103] Novak credits an improved, more "open" relationship with franchisees for the introduction of the two new items: Crispy Strips were invented by an Arkansas franchisee, and the pot pie was similarly developed alongside franchisees.
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How bad is restaurant inflation? Here’s what the data shows. As rising wages and operating costs push chains to increase menu prices, consumers are trading down and seeking more value-focused dining options.
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You might think it unusual for a fried chicken behemoth like KFC to add steak to the menu, but the chain has quietly sold CFS for limited periods for years.